This is what we do to reduce our CO2 footprint

Our efforts toward more sustainable tea discovery and reducing our CO2 footprint touch on all our activities: From sourcing through packaging, operations, marketing, and shipping. Two main principles guide our actions at the moment:

  1. Consequent efficiency. This means basically that we always try to avoid the unnecessary, be it traveling or packaging material.
  2. Constantly considering the environmental impact of our decisions. Whatever we plan to do, we always think about the ecological aspect.

In the future, we would like to create more transparency by adding environmental impact measurements.

Here is an overview of our current efforts to reduce our CO2 footprint

  • Focus on a remote sourcing strategy. The Covid-pandemic changed the world. Now, people in most areas have access to the internet, and it’s much easier to get in touch directly with the farmers. The need for CO2-intensive transcontinental air travel is much smaller. With our digital-first sourcing strategy, we were able to save a lot of CO2.
  • No to tea bags. At least for now. Compared to loose leaf tea, the tea packed in tea bags produce around ten times more CO2. That’s why we decided to discontinue our Jenjea TB project. However, when we find a more sustainable way of making tea bags, we will be happy to resume it.
  • Our packaging is waste-avoiding, plastic-free, metal-free, reusable, recycled, recyclable, or compostable.
  • We use CO2-compensated shipping for all parcels. The delivery to the next DHL station is made by bicycle.
  • Our greeting cards are printed on 100% recycled paper – with CO2 compensation.
  • Our operations are run on 100% electricity from water plants.
  • Our online shop is hosted and runs entirely on renewable energy.
  • We avoid waste production wherever it’s possible.
  • Our tea bags are compostable. We regularly evaluate new, more sustainable packaging options and materials.

Do you have ideas on how we can become even better? Please send us a message at!

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